Our Achievements


Bingley Sim
Bingley was with CIMB Bank for more than 21 years and his last position was as the Managing Director / Head of the Malaysian Equity Capital Markets Department (ECM). He graduated from the University of Birmingham and is a fellow of the Institute of Chartered Accounts in England and Wales (ICAEW). Bingley also has the CFQ (Corporate Finance Qualification) from the ICAEW. He was involved in more than 50 IPOs and other fund raising exercises when he was at CIMB. Bingley is an active Rotarian and also has a passion for the Malaysian art scene.



Bok Chee Yong
Bok holds a Bachelor of Science in Finance with honours from Saint Cloud State University, USA. Prior to joining ZJ, he gained experience in the financial services sector by performing mortgage transaction auditing as a Mortgage Specialist at Wells Fargo Bank. Bok is driven by his passion in investment banking and he has completed Level 1 of the CFA Program.



Cheah Eu Jin, David
David is a Chartered Accountant and a member of CPA Australia. He also holds a Bachelor of Commerce from the University of Western Australia. He began his career as an auditor with Ernst and Young and subsequently joined CIMB where he stayed for over 19 years prior to joining ZJ Advisory in April 2016. During his time in CIMB, he was attached to the Corporate Finance and Group Strategy departments working primarily on IPOs and M&As for external clients as well as for CIMB Group. His last position at CIMB was as Managing Director, M&A and Partnerships, Group Strategy.



Chong Jia Ying, Joey
Joey holds a BA (Honours) in Finance, Accounting & Management from The University of Nottingham, Malaysia. Prior to joining ZJ, she worked at United Overseas Bank, where she was involved in risks assessment for her clients' investments and advise them in order to lessen the probability of unfavourable outcomes. For her internship programme, she worked at HSBC Bank's Trustee Department. Her financial knowledge and people management skill will be beneficial for her work at ZJ.



Chong Oi Yin
Oi Yin graduated with a Bachelor of Science (Honours) in Financial Mathematics from University Malaysia Terengganu. She has had 2 years working experience as a Business Analyst in consumer banking. Prior to that, she was also attached to an asset management company as an Analyst where she gained experience in investment research. She has completed Level 1 of the CFA Program.



Chua Chon Wee
Chon Wee joined ZJ Advisory in 2016. Prior to joining ZJ, he was with OCBC bank as an intern where he gained experience in financial sector. He has an honour degree in financial economics from Universiti Tunku Abdul Rahman and has passed the Chartered Financial Analyst (CFA) level 1 examination.



Foong Pang Yen, Daniel
Daniel holds a Bachelor of Engineering from the University of Malaya. Prior to joining ZJ Advisory, he was a Strategic Business Development & Corporate Finance Executive at an Australian public listed company where he assisted in investor relation matters and handled business projects.


Ho Tat Heng
Tat Heng is a fellow member of the Association of Chartered Certified Accountants, United Kingdom and holds a Diploma in Commerce (Financial Accounting) with Distinction from the Tunku Abdul Rahman College, Kuala Lumpur, Malaysia. He joined ZJ Advisory in March 2016 as the Executive Director and previously holds the designations in CIMB as the Head, Managing Director of Corporate Finance Malaysia and the Regional Head, Managing Director of Consumer Sector, Investment Banking with over 20 years of experience in corporate finance advisory. Over this period, he has been actively involved and completed various fund raisings, initial public offerings, mergers and acquisitions, valuation and restructuring exercises.


Kam Sin Lin, Celine
Celine is a Chartered Accountant (ACCA). Prior to joining ZJ, she was attached with Corporate Finance of CIMB Investment Bank for more than 10 years. She was involved in many large scale take-over offers, IPOs, restructuring exercise, cross-border M&As and private placement during her employment with CIMB. She was also involved in auditing for a few years prior to CIMB.


Khong Ho Ming
Ho Ming is a Chartered Accountant. He is also a Chartered Financial Analyst (CFA) charter holder and member of the Malaysian Institute of Accountants (MIA). He began his career in auditing with PricewaterhouseCoopers before moving to RHB Sakura Merchant Bankers Berhad (RHB), after 4 years, where he specialized in debt capital markets transactions. His forte lies in financial modelling.



Lim Xiao Jie, Dexter
Dexter holds a Bachelor degree in Financial Economic from Indiana University Bloomington (USA). He first joined ZJ Advisory in 2016 as an intern where he gained exposure to the financial markets. Prior to that, he interned in Ann Joo Group under the accounting and finance, and the procurement department.



Lynna Hilda Hassan Masri
Hilda holds a Bachelor of Arts in Accounting and Finance from Southbank University, London. She has had 2 years of working experience in PricewaterhouseCoopers Taxation Services Sdn Bhd prior to joining ZJ, where she was handling corporate taxation matters for companies under the Consumer Industrial Products and Services sector.



Poi Koon Hwee
Poi is one of the founding members of ZJ Advisory, a licensed boutique corporate finance firm that specialises in mergers & acquisitions, debt paper issuances, project financing, IPOs, as well as equity research, and investor and media relations. He helps oversee the growth of ZJ Advisory, which has completed over 90 transactions amounting to approximately USD5.4 bn in value. ZJ Advisory has offices in Kuala Lumpur and Shanghai, and is a key member of the International Corporate Finance Network, with presence in Germany, India & the United States.

Prior to joining ZJ Advisory, he was attached with a foreign investment bank and held various positions in 2 local banking groups where he gained substantial experience in capital markets and debt restructuring. Poi graduated with a law degree from University of London (External) and holds a MBA from Charles Sturt University, Australia.


Tan Eng Choon
Eng Choon has over 15 years experience in internal and external audit, and financial management. He was one of the pioneers and Senior Manager of the Global Risk Management Solutions (GRMS) Division in PricewaterhouseCoopers Shanghai. He successfully grew the business and developed products/services for the China market. He also advise many MNCs on investment issues in China namely local regulations compliance, corporate governance, merger and acquisition deals, and Sarbanes Oxley S404. He holds a Bachelor degree in Accountancy. He is also a Malaysian CPA, fellow of Associatios of Chartered Certified Accountants, and a chartered member of the Institute of Internal Auditors- Malaysia Chapter. He started his career with Pricewaterhouse Coopers in Malaysia before relocating to China in 1998.


Yap Lih Meei
Lih Meei holds a Bachelor of Finance and Investment from Tunku Abdul Rahman University College. She is an Associate Member of FPAM and has completed CFP Certification Programme. She worked at ZJ Advisory for her internship programme.


Yong Chian Ping
Chian Ping is an Affiliate of Association of Chartered Certified Accountants (ACCA) and holds a Bachelor of Science (Honours) in Applied Accounting from Oxford Brookes University. Prior to joining ZJ, he was an auditor with Baker Tilly Monteiro Heng, where he gained experience in the areas of financial reporting, accounting, taxation and auditing.


Zhang, Bryan
Bryan graduated with a Master of Business Administration (MBA) from École des Ponts ParisTech (ENPC).  He brings more than 15 years of  experience in corporate finance, tax planning, mergers and acquisitions, business process reengineering and corporate management, He has extensive engagement in multinational companies being a Regional Manager for Carrefour (China) headquarter, InBev (China) headquarter and Metro (China) headquarter. Prior to joining ZJ, he was a Vice President at HMY Group. HMY Group is the international leader in design and equipment manufacturing.